Digital Transformation – Using new technologies and processes to either solve or improve the business processes in the organization
A common mistake like lack of vision, skills, clarity and miscommunication between the professionals-affects the digital transformation process
Digital transformation is a continuous, difficult and necessary process for the organization. Its purpose is to improve the business operations, help the decision-makers with taking timely decisions and improve customer services. Digital transformation is not just technology incorporation in the organization but it is related to the change in the organization’s culture, business process alignment towards the attainment of the business objectives. The common perception in many organizations is that they think the term digital transformation is the end they should aim for, but in contrast, it is just the beginning of what organization needs. The rapid change in technology is the main reason for this perception. It is essential for the organization to accept the fact that digital transformation is an unavoidable process. It is like a continuous chain in which an organization has to survive. The majority of the digital transformation initiatives fail due to some blunders, which can be damaging to the organization. Some of the common blunders are:
Digital Transformation Merely a Terminology
In an organization, different meanings of Digital transformation can exists which causes problems and is commonly considered as technology up-gradation and not a long term process. It is a common perception that the digital transformation rotates around the CIO and CTO only. The organization needs to focus on identifying the issues that require information technology’s attention rather than focusing on IT projects. It will help the organization avoid confusion regarding digital transformation. The purpose of digital transformation should be clear that is to benefit the organization, focus on the needs of the customers and help the organizations achieve business goals.
Jargons Create Confusion
Confusion between different terminologies and jargons of IT and business professionals which can result in wrong interpretation. It will ultimately result in failure for a specific IT initiative and effect the purpose of digital transformation. Clearly define the confusing terms and jargon which will help in building more understandability between the professionals.
IT Teams Lack Transformation Skills
If the IT team assigned for the digital transformation lacks the necessary skills like the skills required in Artificial Intelligence, Business Intelligence and Machine Learning, etc. that it can result in this process to a disaster. If the right man for the right job is lacking, it is important to get the appropriate skills for digital transformation. It can be achieved from different sources like hiring, outsourcing, but the most effective technique is training and promotion.
Resistance to Change
It is common in an organization that the change is not accepted by the employees, which can be due to the employees were not on board with the new change. Their input was not taken or the organization has not explained the importance of change to the employees clearly. An innovative approach, flexible behavior and open mindset towards change are the solutions to many of the digital transformation mistakes.
Lacks Proper Analysis
The organizations implement new technologies without proper analysis of the necessity, cost-benefit, and ROI etc. of the new technology and its impact on the business. Business professionals should be clear that it may require more budget than the normal IT budget. For incorporating any new technology in the organization, it is necessary to explain the reason for new technology to the employees and involve them in the process because they are the end-users; it will also help in overcoming the resistance against change.
Digital Transformation: A Long Term Process
It is important for business professionals to understand the phenomena that the organization’s transformation is derived by IT transformation, not by a single IT project. The transformation should be for both the technology and the corporate outlook. Digital transformation is a long term process, its phases need to be carefully planned and should start with smaller targets with clear goals.
Digital transformation is a process that can be different for different organizations. It is important for organizations to analyze themselves rather than competing with the competitors on it. These are some of the common mistakes that organizations do unintentionally and fail to achieve the target of digital transformations. The solutions mentioned above will help the organizations rectify their mistakes and achieve their targets.